New brand for special-needs program captures spirit of respect & inclusion

Kids Inclusive LogoThe Child Development Centre at Hotel Dieu Hospital is unveiling a contemporary new look today, launching a new name, logo and website that capture the spirit and innovation of a program deeply committed to children and families with special needs in our region.

The updated brand—KidsInclusive Centre for Child & Youth Development—was introduced in Frankville and Kingston at two community events for the centre’s clients, families, staff and community partners, who can now call their service provider by a name that matches its greatest strengths and values: respect and inclusion.  

“We wanted a name that says something about who we are in our communities, and who we serve, without being limiting,” says KidsInclusive Director Margaret van Beers.  “And we wanted a name that can grow with us in this time of system transformation and constant change. 

“Most importantly, we wanted something fun and family-friendly.  As one of our moms put it, ‘it should sound like a place where my kid would be excited to go.’”

One of 21 Children’s Treatment Centres in Ontario, KidsInclusive serves children and youth with physical and/or developmental challenges up to the age of 18 years or 21 if they are still in school.  Among other milestones, it pioneered an integrated approach to children's rehabilitation, led the way in adopting a family-centred model of care and developed an extensive collaboration and teaching role in our community.  Currently, it champions the provincial Special Needs Strategy that aims to get children and youth with special needs timely and effective services.

The program is never one to sit still, says van Beers.

“The population we served 15 or more years ago has changed significantly,” she explains.  “While we’re still ‘home’ to children and youth with complex motor and medical needs, we also provide services to clients with autism and developmental delays along the continuum from mild to severe.  We’re always innovating to provide the best possible services across our catchment areas.”

Keeping in step with the evolving centre was the catalyst for developing the KidsInclusive brand, which comes after much consultation with families and staff. 

“Our new tagline—Achieve, Belong and Inspire—describes exactly the goals of our clients, families and staff,” says van Beers.  “Those words keep us all moving forward to be the best we can be.”

To learn more about KidsInclusive, visit the centre’s new website at www.kidsinclusive.ca.

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